Short and long-term viability in new product development: tools for performance measurement

I.C. Kerssens-van Drongelen, Petronella C. de Weerd-Nederhof

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationProceedings of the 5th international product development management conference, may 25-26, Part 2, EIASM
    Place of PublicationComo, Italie
    Number of pages15
    Publication statusPublished - 25 May 1998


    • METIS-125322

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