Short and long-term viability in new product development: tools for performance measurement

I.C. Kerssens-van Drongelen, Petronella C. de Weerd-Nederhof

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageUndefined
    Title of host publicationProceedings of the 5th international product development management conference, may 25-26, Part 2, EIASM
    Place of PublicationComo, Italie
    Pages591-605
    Number of pages15
    Publication statusPublished - 25 May 1998

    Keywords

    • METIS-125322

    Cite this

    Kerssens-van Drongelen, I. C., & de Weerd-Nederhof, P. C. (1998). Short and long-term viability in new product development: tools for performance measurement. In Proceedings of the 5th international product development management conference, may 25-26, Part 2, EIASM (pp. 591-605). Como, Italie.