Show your face! Investigating the relationship between human faces and music's success

Michael Schlechtinger, Michael Klesel, Bjoern Niehaves

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Abstract

Streaming services are becoming the primary source for media consumption. Particularly platforms like SoundCloud, where users can disseminate user-generated content (UGC), are gaining relevance. To shed light into the drivers which positively influence the number of listeners, we draw from marketing literature related to depictions of people, which suggests that human faces can contribute to a higher degree of brand liking or brand identification. Thereupon, we propose a hypothesis which suggests that human faces on cover arts likewise generate more plays. We follow a data science approach using 1754 observations from SoundCloud and apply Google's facial recognition API (Vision AI) to examine the impact of human faces on music's success. We provide initial evidence that tracks with a human-face cover art yield in a higher number of plays compared to tracks with a cover art without a human face.

Original languageEnglish
Title of host publication26th Americas Conference on Information Systems, AMCIS 2020
PublisherAssociation for Information Systems
ISBN (Electronic)9781733632546
Publication statusPublished - 2020
Event26th America's Conference of Information Systems, AMCIS 2020 - Virtual conference, Salt Lake City, Virtual, United States
Duration: 10 Aug 202012 Aug 2020
Conference number: 26

Publication series

Name26th Americas Conference on Information Systems, AMCIS 2020

Conference

Conference26th America's Conference of Information Systems, AMCIS 2020
Abbreviated titleAMCIS 2020
Country/TerritoryUnited States
CitySalt Lake City, Virtual
Period10/08/2012/08/20

Keywords

  • Cover Arts
  • Data Science
  • Human Faces
  • MGC
  • SoundCloud
  • Streaming
  • UGC
  • Vision AI

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