Sneaking the dark side of brand engagement into Instagram: The dual theory of passion

Shintaro Okazaki, Florian Schuberth, Takumi Tagashira, Victoria Andrade

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Journal	Journal of business research
Publication status	Accepted/In press - 2019

Cite this

@article{0eeb9d8acdad4ca0a756e4a7af000336,

title = "Sneaking the dark side of brand engagement into Instagram: The dual theory of passion",

author = "Shintaro Okazaki and Florian Schuberth and Takumi Tagashira and Victoria Andrade",

year = "2019",

language = "English",

journal = "Journal of business research",

issn = "0148-2963",

publisher = "Elsevier",

}