| Original language | English |
|---|---|
| Journal | Journal of business research |
| Publication status | Accepted/In press - 2019 |
Cite this
Okazaki, S., Schuberth, F., Tagashira, T., & Andrade, V. (Accepted/In press). Sneaking the dark side of brand engagement into Instagram: The dual theory of passion. Journal of business research.
@article{0eeb9d8acdad4ca0a756e4a7af000336,
title = "Sneaking the dark side of brand engagement into Instagram: The dual theory of passion",
author = "Shintaro Okazaki and Florian Schuberth and Takumi Tagashira and Victoria Andrade",
year = "2019",
language = "English",
journal = "Journal of business research",
issn = "0148-2963",
publisher = "Elsevier",
}
Okazaki, S, Schuberth, F, Tagashira, T & Andrade, V 2019, 'Sneaking the dark side of brand engagement into Instagram: The dual theory of passion', Journal of business research.
Sneaking the dark side of brand engagement into Instagram : The dual theory of passion. / Okazaki, Shintaro; Schuberth, Florian ; Tagashira, Takumi; Andrade, Victoria.
In: Journal of business research, 2019.Research output: Contribution to journal › Article › Academic › peer-review
TY - JOUR
T1 - Sneaking the dark side of brand engagement into Instagram
T2 - The dual theory of passion
AU - Okazaki, Shintaro
AU - Schuberth, Florian
AU - Tagashira, Takumi
AU - Andrade, Victoria
PY - 2019
Y1 - 2019
M3 - Article
JO - Journal of business research
JF - Journal of business research
SN - 0148-2963
ER -
Okazaki S, Schuberth F, Tagashira T, Andrade V. Sneaking the dark side of brand engagement into Instagram: The dual theory of passion. Journal of business research. 2019.