Sneaking the dark side of brand engagement into Instagram: The dual theory of passion

Shintaro Okazaki, Florian Schuberth, Takumi Tagashira, Victoria Andrade

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
JournalJournal of business research
Publication statusAccepted/In press - 2019

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