Sneaking the dark side of brand engagement into Instagram: The dual theory of passion

Shintaro Okazaki, Florian Schuberth, Takumi Tagashira, Victoria Andrade

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
JournalJournal of business research
Publication statusAccepted/In press - 2019

Cite this

@article{0eeb9d8acdad4ca0a756e4a7af000336,
title = "Sneaking the dark side of brand engagement into Instagram: The dual theory of passion",
author = "Shintaro Okazaki and Florian Schuberth and Takumi Tagashira and Victoria Andrade",
year = "2019",
language = "English",
journal = "Journal of business research",
issn = "0148-2963",
publisher = "Elsevier",

}

Sneaking the dark side of brand engagement into Instagram : The dual theory of passion. / Okazaki, Shintaro; Schuberth, Florian ; Tagashira, Takumi; Andrade, Victoria.

In: Journal of business research, 2019.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - Sneaking the dark side of brand engagement into Instagram

T2 - The dual theory of passion

AU - Okazaki, Shintaro

AU - Schuberth, Florian

AU - Tagashira, Takumi

AU - Andrade, Victoria

PY - 2019

Y1 - 2019

M3 - Article

JO - Journal of business research

JF - Journal of business research

SN - 0148-2963

ER -