Social commerce users' optimal experience: Stimuli, response and culture

Carolina Herrando, Julio Jiménez-Martínez, María José Martín-De Hoyos

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
JournalJournal of electronic commerce research
Volume20
Issue number4
Publication statusPublished - 2019

Keywords

  • cross-cultural
  • social commerce
  • flow state
  • user experience

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