Social Drivers of Visual Brand-Related User Generated Content: Creation, Content, and Consequences

Research output: ThesisPhD Thesis - Research external, graduation external

613 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Tilburg University
Supervisors/Advisors
  • Antheunis, Marjolijn, Supervisor, External person
  • van Noort, Guda, Supervisor, External person
  • Postma, Eric, Supervisor, External person
Award date2 Dec 2022
Print ISBNs978-94-6458-618-3
Publication statusPublished - 2 Dec 2022

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