Social Media / Web 2.0 as Marketing Parameter: An Introduction

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	Undefined
Title of host publication	Proceedings of the 8th International Congress Marketing Trends
Pages	-
Publication status	Published - 16 Jan 2009
Event	8th International Congress Marketing Trends, Paris, France: Proceedings of the 8th International Congress Marketing Trends - Duration: 16 Jan 2009 → 17 Jan 2009

Conference	8th International Congress Marketing Trends, Paris, France
Period	16/01/09 → 17/01/09

Keywords

@inproceedings{8557a66075bb4794abb96d01058766c6,

title = "Social Media / Web 2.0 as Marketing Parameter: An Introduction",

keywords = "METIS-261743",

author = "Efthymios Constantinides",

year = "2009",

month = jan,

day = "16",

language = "Undefined",

pages = "--",

booktitle = "Proceedings of the 8th International Congress Marketing Trends",

note = "8th International Congress Marketing Trends, Paris, France ; Conference date: 16-01-2009 Through 17-01-2009",

}

TY - GEN

T1 - Social Media / Web 2.0 as Marketing Parameter: An Introduction

AU - Constantinides, Efthymios

PY - 2009/1/16

Y1 - 2009/1/16

KW - METIS-261743

M3 - Conference contribution

SP - -

BT - Proceedings of the 8th International Congress Marketing Trends

T2 - 8th International Congress Marketing Trends, Paris, France

Y2 - 16 January 2009 through 17 January 2009

ER -