| Original language | English |
|---|---|
| Title of host publication | Chinese Economic Transition and International Marketing Strategy |
| Editors | I. Alon |
| Place of Publication | Westport, USA |
| Publisher | Greenwood Press |
| Pages | 250-263 |
| Number of pages | 352 |
| ISBN (Print) | 978-1-56720-587-9 |
| DOIs | |
| Publication status | Published - 2003 |
| Externally published | Yes |
Keywords
- METIS-254473