Societal Embedding and Product Creation Management

J. Jasper Deuten, Arie Rip, Jaap Jelsma

Research output: Contribution to journalArticleAcademicpeer-review

71 Citations (Scopus)
497 Downloads (Pure)


Presents a management approach that allows managers within a firm to include societal embedding in management of product creation processes (PCP). Dimensions of societal embedding; Internal interfaces between functions in a firm and external interfaces between firms and their environments; Important indicators in mapping the business environment.
Original languageEnglish
Pages (from-to)131-148
Number of pages18
JournalTechnology analysis & strategic management
Issue number2
Publication statusPublished - 1997


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