'Sorting out' the PPQ: A mixed-methods approach to evaluate Perceived Persuasiveness Questionnaire constructs

Nienke Beerlage-de Jong, Olga Anatoliyivna Kulyk, M.J. Wentzel, Harri Oinas-Kukkonen, Julia E.W.C. van Gemert-Pijnen

Research output: Contribution to conferencePaper

Abstract

This paper seeks to develop and validate evaluation measures for studying the effects of software design features on perceived persuasion. The paper builds upon the Persuasive Systems Design model, which is frequently used in eHealth research. We present a study (n=25) investigating the internal validity of the Perceived Persuasiveness Questionnaire (PPQ), based on card sorting and evaluation of the persuasiveness of a mobile fitness coaching application (RunKeeper) using the questionnaire. The results indicate that the construct validity varies per construct and per level of analysis. This study contributes to more thorough understanding of the PPQ and its constructs, and serves as a starting point for more in-depth evaluation, via factor-analysis. Keywords: Perceived persuasiveness, Questionnaire validation, eHealth, Persuasive Systems Design model, Card sorting, User evaluation, mHealth
Original languageEnglish
Publication statusPublished - 2015
Event10th International Conference on Persuasive Technology, PERSUASIVE 2015 - Spertus Institute for Jewish Learning and Leadership, Chicago, United States
Duration: 3 Jun 20155 Jun 2015
Conference number: 10

Conference

Conference10th International Conference on Persuasive Technology, PERSUASIVE 2015
Abbreviated titlePERSUASIVE
CountryUnited States
CityChicago
Period3/06/155/06/15
Other04-06-2015 - 05-06-2015

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Keywords

  • METIS-309087
  • IR-99699

Cite this

Beerlage-de Jong, N., Kulyk, O. A., Wentzel, M. J., Oinas-Kukkonen, H., & van Gemert-Pijnen, J. E. W. C. (2015). 'Sorting out' the PPQ: A mixed-methods approach to evaluate Perceived Persuasiveness Questionnaire constructs. Paper presented at 10th International Conference on Persuasive Technology, PERSUASIVE 2015, Chicago, United States.