Abstract
This paper seeks to develop and validate evaluation measures for studying the effects of software design features on perceived persuasion. The paper builds upon the Persuasive Systems Design model, which is frequently used in eHealth research. We present a study (n=25) investigating the internal validity of the Perceived Persuasiveness Questionnaire (PPQ), based on card sorting and evaluation of the persuasiveness of a mobile fitness coaching application (RunKeeper) using the questionnaire. The results indicate that the construct validity varies per construct and per level of analysis. This study contributes to more thorough understanding of the PPQ and its constructs, and serves as a starting point for more in-depth evaluation, via factor-analysis.
Keywords: Perceived persuasiveness, Questionnaire validation, eHealth, Persuasive Systems Design model, Card sorting, User evaluation, mHealth
| Original language | English |
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| Publication status | Published - 2015 |
| Event | 10th International Conference on Persuasive Technology, PERSUASIVE 2015 - Spertus Institute for Jewish Learning and Leadership, Chicago, United States Duration: 3 Jun 2015 → 5 Jun 2015 Conference number: 10 |
Conference
| Conference | 10th International Conference on Persuasive Technology, PERSUASIVE 2015 |
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| Abbreviated title | PERSUASIVE |
| Country/Territory | United States |
| City | Chicago |
| Period | 3/06/15 → 5/06/15 |
| Other | 04-06-2015 - 05-06-2015 |