Source salience and the persuasiveness of peer recommendations: the mediating role of social trust

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    7 Citations (Scopus)
    Original languageUndefined
    Title of host publicationPersuasive Technology
    EditorsY. de Kort, W. IJsselsteijn, C. Midden, B. Eggen, B.J. Fogg
    Place of PublicationBerlin/Heidelberg
    PublisherSpringer
    Pages164-175
    Number of pages12
    ISBN (Print)978-3-540-77005-3
    Publication statusPublished - 2007

    Publication series

    Name
    Number47/44 2007
    ISSN (Print)0302-9743
    ISSN (Electronic)1611-3349

    Keywords

    • METIS-243913

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