Source salience and the persuasiveness of peer recommendations: the mediating role of social trust

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	Undefined
Title of host publication	Persuasive Technology
Editors	Y. de Kort, W. IJsselsteijn, C. Midden, B. Eggen, B.J. Fogg
Place of Publication	Berlin/Heidelberg
Publisher	Springer
Pages	164-175
Number of pages	12
ISBN (Print)	978-3-540-77005-3
Publication status	Published - 2007

Keywords

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title = "Source salience and the persuasiveness of peer recommendations: the mediating role of social trust",

keywords = "METIS-243913",

author = "\{de Vries\}, \{Pieter Walter\} and Pruyn, \{Adriaan T.H.\}",

year = "2007",

language = "Undefined",

isbn = "978-3-540-77005-3",

publisher = "Springer",

number = "47/44 2007",

pages = "164--175",

editor = "\{de Kort\}, Y. and W. IJsselsteijn and C. Midden and B. Eggen and B.J. Fogg",

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TY - CHAP

T1 - Source salience and the persuasiveness of peer recommendations: the mediating role of social trust

AU - de Vries, Pieter Walter

AU - Pruyn, Adriaan T.H.

PY - 2007

Y1 - 2007

KW - METIS-243913

M3 - Chapter

SN - 978-3-540-77005-3

SP - 164

EP - 175

BT - Persuasive Technology

A2 - de Kort, Y.

A2 - IJsselsteijn, W.

A2 - Midden, C.

A2 - Eggen, B.

A2 - Fogg, B.J.

PB - Springer

CY - Berlin/Heidelberg

ER -