@conference{160527aa0e4e443ba18371234bdfc26b,
title = "Speech is silver, silence is golden? An experimental study into the relationship between crisis response strategies, post-crisis brand equity, and brand trust",
keywords = "METIS-308292, IR-93767",
author = "Sabrina Hegner and S. Hegner and Beldad, {Ardion Daroca}",
note = "Best Paper in Track Advertising, Promotion & Marketing Communication ; Summer AMA Conference, August 1-2, San Francisco, USA : Proceedings of the Summer AMA conference ; Conference date: 01-02-2014 Through 02-08-2014",
year = "2014",
month = feb,
day = "1",
language = "English",
pages = "--",
}