Speech is silver, silence is golden? An experimental study into the relationship between crisis response strategies, post-crisis brand equity, and brand trust

Sabrina M. Hegner, Ardion D. Beldad

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationAMA Summer Educators’ Conference 2014
Subtitle of host publicationLeveraging New Technologies to Create Value
EditorsRebecca Hamilton, Alberto Sa Vinhas
Place of PublicationChicago, IL
PublisherAmerican Marketing Association
ISBN (Print)978-1-63439-884-8
Publication statusPublished - 1 Feb 2014
EventAMA Summer Educators' Conference 2014 - San Francisco, United States
Duration: 1 Feb 20143 Aug 2014

Publication series

NameAMA Educators Proceedings
PublisherAmerican Marketing Association


ConferenceAMA Summer Educators' Conference 2014
Country/TerritoryUnited States
CitySan Francisco

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