Speech is silver, silence is golden? An experimental study into the relationship between crisis response strategies, post-crisis brand equity, and brand trust

Sabrina Hegner, S. Hegner, Ardion Daroca Beldad

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 1 Feb 2014
EventSummer AMA Conference, August 1-2, San Francisco, USA: Proceedings of the Summer AMA conference - San Francisco
Duration: 1 Feb 20142 Aug 2014


ConferenceSummer AMA Conference, August 1-2, San Francisco, USA
CitySan Francisco


  • METIS-308292
  • IR-93767

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