Speech is silver, silence is golden? An experimental study into the relationship between crisis response strategies, post-crisis brand equity, and brand trust

Sabrina M. Hegner; Ardion D. Beldad

Speech is silver, silence is golden? An experimental study into the relationship between crisis response strategies, post-crisis brand equity, and brand trust

Sabrina M. Hegner
, Ardion D. Beldad

Faculty of Behavioural, Management and Social Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	AMA Summer Educators’ Conference 2014
Subtitle of host publication	Leveraging New Technologies to Create Value
Editors	Rebecca Hamilton, Alberto Sa Vinhas
Place of Publication	Chicago, IL
Publisher	American Marketing Association
Pages	2-3
ISBN (Print)	978-1-63439-884-8
Publication status	Published - 1 Feb 2014
Event	AMA Summer Educators' Conference 2014 - San Francisco, United States Duration: 1 Feb 2014 → 3 Aug 2014

Publication series

Name	AMA Educators Proceedings
Publisher	American Marketing Association
Volume	25

Conference

Conference	AMA Summer Educators' Conference 2014
Country/Territory	United States
City	San Francisco
Period	1/02/14 → 3/08/14

Cite this

Hegner, S. M., & Beldad, A. D. (2014). Speech is silver, silence is golden? An experimental study into the relationship between crisis response strategies, post-crisis brand equity, and brand trust. In R. Hamilton, & A. Sa Vinhas (Eds.), AMA Summer Educators’ Conference 2014: Leveraging New Technologies to Create Value (pp. 2-3). (AMA Educators Proceedings; Vol. 25). American Marketing Association.

Hegner, Sabrina M. ; Beldad, Ardion D. / Speech is silver, silence is golden? An experimental study into the relationship between crisis response strategies, post-crisis brand equity, and brand trust. AMA Summer Educators’ Conference 2014: Leveraging New Technologies to Create Value. editor / Rebecca Hamilton ; Alberto Sa Vinhas. Chicago, IL : American Marketing Association, 2014. pp. 2-3 (AMA Educators Proceedings).

@inproceedings{160527aa0e4e443ba18371234bdfc26b,

title = "Speech is silver, silence is golden? An experimental study into the relationship between crisis response strategies, post-crisis brand equity, and brand trust",

author = "Hegner, \{Sabrina M.\} and Beldad, \{Ardion D.\}",

note = "Best Paper in Track Advertising, Promotion \& Marketing Communication ; AMA Summer Educators' Conference 2014 ; Conference date: 01-02-2014 Through 03-08-2014",

year = "2014",

month = feb,

day = "1",

language = "English",

isbn = "978-1-63439-884-8 ",

series = "AMA Educators Proceedings",

publisher = "American Marketing Association",

pages = "2--3",

editor = "Rebecca Hamilton and \{Sa Vinhas\}, Alberto",

booktitle = "AMA Summer Educators{\textquoteright} Conference 2014",

address = "United States",

}

Hegner, SM & Beldad, AD 2014, Speech is silver, silence is golden? An experimental study into the relationship between crisis response strategies, post-crisis brand equity, and brand trust. in R Hamilton & A Sa Vinhas (eds), AMA Summer Educators’ Conference 2014: Leveraging New Technologies to Create Value. AMA Educators Proceedings, vol. 25, American Marketing Association, Chicago, IL, pp. 2-3, AMA Summer Educators' Conference 2014, San Francisco, California, United States, 1/02/14.

Speech is silver, silence is golden? An experimental study into the relationship between crisis response strategies, post-crisis brand equity, and brand trust. / Hegner, Sabrina M.; Beldad, Ardion D.
AMA Summer Educators’ Conference 2014: Leveraging New Technologies to Create Value. ed. / Rebecca Hamilton; Alberto Sa Vinhas. Chicago, IL: American Marketing Association, 2014. p. 2-3 (AMA Educators Proceedings; Vol. 25).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

TY - GEN

T1 - Speech is silver, silence is golden? An experimental study into the relationship between crisis response strategies, post-crisis brand equity, and brand trust

AU - Hegner, Sabrina M.

AU - Beldad, Ardion D.

N1 - Best Paper in Track Advertising, Promotion & Marketing Communication

PY - 2014/2/1

Y1 - 2014/2/1

M3 - Conference contribution

SN - 978-1-63439-884-8

T3 - AMA Educators Proceedings

SP - 2

EP - 3

BT - AMA Summer Educators’ Conference 2014

A2 - Hamilton, Rebecca

A2 - Sa Vinhas, Alberto

PB - American Marketing Association

CY - Chicago, IL

T2 - AMA Summer Educators' Conference 2014

Y2 - 1 February 2014 through 3 August 2014

ER -

Hegner SM, Beldad AD. Speech is silver, silence is golden? An experimental study into the relationship between crisis response strategies, post-crisis brand equity, and brand trust. In Hamilton R, Sa Vinhas A, editors, AMA Summer Educators’ Conference 2014: Leveraging New Technologies to Create Value. Chicago, IL: American Marketing Association. 2014. p. 2-3. (AMA Educators Proceedings).

Speech is silver, silence is golden? An experimental study into the relationship between crisis response strategies, post-crisis brand equity, and brand trust

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Cite this