Standardizing versus customizing service encounters: A graphical representation of life cycle models

E. Furtmueller, K. Hofer

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 13 Jun 2014
Event8th International Service Research Conference, AMA SERVSIG 2014 - Thessaloniki, Greece
Duration: 13 Jun 201415 Jun 2014
Conference number: 8

Conference

Conference8th International Service Research Conference, AMA SERVSIG 2014
Abbreviated titleAMA SERVSIG
CountryGreece
CityThessaloniki
Period13/06/1415/06/14

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