The results of my study show that using emails of a source of data is highly valuable. This shows that not only the entrepreneurs can benefit from technological developments like e-mail and Internet, but we as researchers can benefit from these innovations as well. Therefore, I would recommend researchers to add company-e-mails as a qualitative source of data in their case studies whenever they can. To optimise the reliability of the e-mail analysis using multiple researchers working in teams or separately would be advisable.
|Place of Publication||Enschede|
|Publication status||Published - 2004|