Abstract
The results of my study show that using emails of a source of data is highly valuable. This shows that not only the entrepreneurs can benefit from technological developments like e-mail and Internet, but we as researchers can benefit from these innovations as well. Therefore, I would recommend researchers to add company-e-mails as a qualitative source of data in their case studies whenever they can. To optimise the reliability of the e-mail analysis using multiple researchers working in teams or separately would be advisable.
Original language | Undefined |
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Place of Publication | Enschede |
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Print ISBNs | 9789036521109 |
Publication status | Published - 2004 |
Keywords
- IR-48248