Abstract
This paper will analyze the startup as a buying firm in the buyer-supplier relationship. When trying to become an interesting customer to large suppliers, startups may have limitations to establish a business relationship. As startups are new and small, they could be perceived as not attractive, or do not have enough attractiveness to start the relationship. Therefore, a literature-based framework for explaining startup attractiveness will be proposed.
Original language | English |
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Title of host publication | IPSERA 2020 Conference Proceedings |
Place of Publication | Knoxville, Tennessee, USA |
Publisher | International Purchasing and Supply Education and Research Association (IPSERA) |
Pages | 27-27 |
Number of pages | 1 |
Publication status | Published - 2020 |
Event | 29th Annual IPSERA Conference 2020 - University of Tennessee, Knoxville, United States Duration: 28 Mar 2021 → 31 Mar 2021 Conference number: 29 |
Conference
Conference | 29th Annual IPSERA Conference 2020 |
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Abbreviated title | IPSERA |
Country/Territory | United States |
City | Knoxville |
Period | 28/03/21 → 31/03/21 |
Other | (For the IPSERA 2020 conference, this means that we will postpone the event to 2021. The IPSERA 2021 Conference will be in Knoxville from 28th March to 31st March.) |
Keywords
- Entrepreneurship
- Customer attractiveness
- Liability of newness