In an effort to leverage R&D knowledge asset and to create more value from industrial R&D in today’s increasing liberalized and globalising business environments, some corporations adopt a strategic reorientation of their industrial R&D organisation towards commercial objectives. This study suggests that while such a strategic reorientation has a catalyst effect on technology transfer, it poses challenges with respect to the management of the demand and supply of technologies and innovations in dynamic relationships between industrial R&D and its customer’s organisations. The findings reveal that technology transfer augmented with innovation transfer is a prerequisite for value creation from R&D investment in global competitive environments.
|Title of host publication||Proceedings of 16th World Business Congress, Beyond Borders: New Global Management Development Challenges and Opportunities|
|Editors||E. Kaynak, T.D. Harcar|
|Publication status||Published - 4 Aug 2007|
Brook, J. W., de Bruijn, E. J., & McDonough III, E. F. (2007). Stategic reorientation of industrial R&D towards commercial objectives. In E. Kaynak, & T. D. Harcar (Eds.), Proceedings of 16th World Business Congress, Beyond Borders: New Global Management Development Challenges and Opportunities (pp. 261-273)