Strategic Advertisement with Externalities: A New Dynamic Approach

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

    Original languageUndefined
    Title of host publicationModeling, computation and optimization
    EditorsS.K. Neogy, A.K. Das, R.B. Bapat
    PublisherWorld Scientific
    Pages21-43
    Publication statusPublished - 2008

    Publication series

    NameISI Platinum Jubilee Series on Statistical Science and Interdisciplinary Research
    Number6

    Keywords

    • METIS-253808

    Cite this

    Joosten, R. A. M. G. (2008). Strategic Advertisement with Externalities: A New Dynamic Approach. In S. K. Neogy, A. K. Das, & R. B. Bapat (Eds.), Modeling, computation and optimization (pp. 21-43). (ISI Platinum Jubilee Series on Statistical Science and Interdisciplinary Research; No. 6). World Scientific.
    Joosten, Reinoud A.M.G. / Strategic Advertisement with Externalities: A New Dynamic Approach. Modeling, computation and optimization. editor / S.K. Neogy ; A.K. Das ; R.B. Bapat. World Scientific, 2008. pp. 21-43 (ISI Platinum Jubilee Series on Statistical Science and Interdisciplinary Research; 6).
    @inbook{3180cce2d17444298d155537decca3c3,
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    keywords = "METIS-253808",
    author = "Joosten, {Reinoud A.M.G.}",
    year = "2008",
    language = "Undefined",
    series = "ISI Platinum Jubilee Series on Statistical Science and Interdisciplinary Research",
    publisher = "World Scientific",
    number = "6",
    pages = "21--43",
    editor = "S.K. Neogy and A.K. Das and R.B. Bapat",
    booktitle = "Modeling, computation and optimization",
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    Joosten, RAMG 2008, Strategic Advertisement with Externalities: A New Dynamic Approach. in SK Neogy, AK Das & RB Bapat (eds), Modeling, computation and optimization. ISI Platinum Jubilee Series on Statistical Science and Interdisciplinary Research, no. 6, World Scientific, pp. 21-43.

    Strategic Advertisement with Externalities: A New Dynamic Approach. / Joosten, Reinoud A.M.G.

    Modeling, computation and optimization. ed. / S.K. Neogy; A.K. Das; R.B. Bapat. World Scientific, 2008. p. 21-43 (ISI Platinum Jubilee Series on Statistical Science and Interdisciplinary Research; No. 6).

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

    TY - CHAP

    T1 - Strategic Advertisement with Externalities: A New Dynamic Approach

    AU - Joosten, Reinoud A.M.G.

    PY - 2008

    Y1 - 2008

    KW - METIS-253808

    M3 - Chapter

    T3 - ISI Platinum Jubilee Series on Statistical Science and Interdisciplinary Research

    SP - 21

    EP - 43

    BT - Modeling, computation and optimization

    A2 - Neogy, S.K.

    A2 - Das, A.K.

    A2 - Bapat, R.B.

    PB - World Scientific

    ER -

    Joosten RAMG. Strategic Advertisement with Externalities: A New Dynamic Approach. In Neogy SK, Das AK, Bapat RB, editors, Modeling, computation and optimization. World Scientific. 2008. p. 21-43. (ISI Platinum Jubilee Series on Statistical Science and Interdisciplinary Research; 6).