Strategic alliances : fit or failure

Marc Ulco Douma

Research output: ThesisPhD Thesis - Research UT, graduation UT

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Abstract

Strategic alliances have come to form a structural element within present day economic systems. In spite of a considerable increase in the number of alliances, in practice these are quite often less successful than initially anticipated by the partners involved. These two observations formed the immediate motivation for our research into strategic alliances. The objective of this research was the development of a practical framework for companies, that structures and objectifies the decision making process pertaining to a strategic alliance, thus enhancing the quality of the decision. An essential assumption here, was that the strategic and organisational aspects of a strategic alliance are closely related. In the literature there was a lack of clarity on the question of what actually is a strategic alliance. A supplementary objective was therefore the clear definition of strategic alliances.
Original languageUndefined
Supervisors/Advisors
  • Idenburg, P.J., Supervisor
  • Bilderbeek, J., Supervisor
  • Looise, Jan C., Supervisor
Award date6 Jun 1997
Place of PublicationEnschede
Publisher
Print ISBNs9789036509626
Publication statusPublished - 6 Jun 1997

Keywords

  • IR-58679

Cite this

Douma, M. U. (1997). Strategic alliances : fit or failure. Enschede: University of Twente.