Strategic alliances: reasons why, their forms, their success, and how to prepare for culture based upon some cases, inlcuding an ICT alliance of 7 European Banks.

D. Eppink, J.M. Ulijn, Beatrice van der Heijden

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

    Original languageUndefined
    Title of host publicationStrategic Alliances, Mergers and Acquisitions: The Influence of Culture on Successful Cooperation?
    EditorsJ.M. Ulijn, G. Duysters, E. Meijer
    Place of PublicationChetlenham, UK
    PublisherEdward Elgar
    Pages202-226
    ISBN (Print)9781848443365
    Publication statusPublished - 2010

    Keywords

    • METIS-259669

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