Strategic responses to fuel cell hype and disappointment

Kornelia Elke Konrad, J. Markard, A. Ruef, B. Truffer

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Abstract

This article investigates the interplay of expectation dynamics and innovation processes at the level of organizations and at the innovation system level. We examine how different kinds of organizations contributed and responded to a recent hype and disappointment cycle in the field of stationary fuel cells. Among others, we trace how innovation and discourse activities changed and we explain the observed differences in strategic responses. We show that the sensitivity of organizations to expectation dynamics depends on at least three factors: the strategic embedding of the new technology, the organization's dependence on external legitimacy and its role in the innovation system. Moreover, we show that – in their aggregation – strategic responses affected the level of the technological innovation system as well. Not only did the pace and direction of innovation activities change, but structures such as actor constellations and institutions were also modified. Our study thus provides insights into the interplay of expectation and innovation dynamics, which is important for our understanding of larger transformation processes, e.g. toward more sustainable modes of energy supply. --------------------------------------------------------------------------------
Original languageEnglish
Pages (from-to)1084-1098
Number of pages15
JournalTechnological forecasting and social change
Volume79
Issue number6
DOIs
Publication statusPublished - 2012

Fingerprint

Fuel cells
Innovation
Organizations
Renewable Energy
Inventions
Illegitimacy
Technology
Disappointment
Fuel cell
Innovation system
Strategic response
Agglomeration
Innovation activities
Discourse
Technological innovation
Dynamic process
Energy
Transformation process
Innovation process
Factors

Keywords

  • METIS-284469
  • IR-80968

Cite this

Konrad, Kornelia Elke ; Markard, J. ; Ruef, A. ; Truffer, B. / Strategic responses to fuel cell hype and disappointment. In: Technological forecasting and social change. 2012 ; Vol. 79, No. 6. pp. 1084-1098.
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Strategic responses to fuel cell hype and disappointment. / Konrad, Kornelia Elke; Markard, J.; Ruef, A.; Truffer, B.

In: Technological forecasting and social change, Vol. 79, No. 6, 2012, p. 1084-1098.

Research output: Contribution to journalArticleAcademicpeer-review

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AU - Konrad, Kornelia Elke

AU - Markard, J.

AU - Ruef, A.

AU - Truffer, B.

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AB - This article investigates the interplay of expectation dynamics and innovation processes at the level of organizations and at the innovation system level. We examine how different kinds of organizations contributed and responded to a recent hype and disappointment cycle in the field of stationary fuel cells. Among others, we trace how innovation and discourse activities changed and we explain the observed differences in strategic responses. We show that the sensitivity of organizations to expectation dynamics depends on at least three factors: the strategic embedding of the new technology, the organization's dependence on external legitimacy and its role in the innovation system. Moreover, we show that – in their aggregation – strategic responses affected the level of the technological innovation system as well. Not only did the pace and direction of innovation activities change, but structures such as actor constellations and institutions were also modified. Our study thus provides insights into the interplay of expectation and innovation dynamics, which is important for our understanding of larger transformation processes, e.g. toward more sustainable modes of energy supply. --------------------------------------------------------------------------------

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