Strategically crafting a customer-focused culture: An inductive case study.

R. Ford, Celeste P.M. Wilderom, J. Caparella

    Research output: Contribution to journalArticleAcademicpeer-review

    83 Citations (Scopus)
    Original languageUndefined
    Pages (from-to)143-167
    Number of pages25
    JournalJournal of strategy and management
    Volume1
    Issue number2
    DOIs
    Publication statusPublished - 2008

    Keywords

    • METIS-252489

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