Strategy for organizational buying

Horst Bender, J.A. Howard

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    Original languageEnglish
    Title of host publicationConsumer behavior in marketing strategy
    EditorsJohn A. Howard
    Place of PublicationEnglewood Cliffs
    PublisherPrentice Hall
    Pages-
    Number of pages375
    ISBN (Print)0131696661
    Publication statusPublished - 1989

    Keywords

    • METIS-124748

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