Strategy for organizational marketing

Horst Bender, J.A. Howard

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    Original languageEnglish
    Title of host publicationConsumer behavior in marketing strategy
    EditorsJohn A. Howard
    Place of PublicationEnglewood Cliffs (N.J.)
    PublisherPrentice Hall
    Pages-
    Number of pages375
    ISBN (Print)0131696661
    Publication statusPublished - 1989

    Keywords

    • METIS-124722

    Cite this

    Bender, H., & Howard, J. A. (1989). Strategy for organizational marketing. In J. A. Howard (Ed.), Consumer behavior in marketing strategy (pp. -). Englewood Cliffs (N.J.): Prentice Hall.
    Bender, Horst ; Howard, J.A. / Strategy for organizational marketing. Consumer behavior in marketing strategy. editor / John A. Howard. Englewood Cliffs (N.J.) : Prentice Hall, 1989. pp. -
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    author = "Horst Bender and J.A. Howard",
    year = "1989",
    language = "English",
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    pages = "--",
    editor = "Howard, {John A.}",
    booktitle = "Consumer behavior in marketing strategy",
    publisher = "Prentice Hall",

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    Bender, H & Howard, JA 1989, Strategy for organizational marketing. in JA Howard (ed.), Consumer behavior in marketing strategy. Prentice Hall, Englewood Cliffs (N.J.), pp. -.

    Strategy for organizational marketing. / Bender, Horst; Howard, J.A.

    Consumer behavior in marketing strategy. ed. / John A. Howard. Englewood Cliffs (N.J.) : Prentice Hall, 1989. p. -.

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    TY - CHAP

    T1 - Strategy for organizational marketing

    AU - Bender, Horst

    AU - Howard, J.A.

    PY - 1989

    Y1 - 1989

    KW - METIS-124722

    M3 - Chapter

    SN - 0131696661

    SP - -

    BT - Consumer behavior in marketing strategy

    A2 - Howard, John A.

    PB - Prentice Hall

    CY - Englewood Cliffs (N.J.)

    ER -

    Bender H, Howard JA. Strategy for organizational marketing. In Howard JA, editor, Consumer behavior in marketing strategy. Englewood Cliffs (N.J.): Prentice Hall. 1989. p. -