Strategy for organizational marketing

Horst Bender, J.A. Howard

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

    Original languageEnglish
    Title of host publicationConsumer behavior in marketing strategy
    EditorsJohn A. Howard
    Place of PublicationEnglewood Cliffs (N.J.)
    PublisherPrentice Hall
    Number of pages375
    ISBN (Print)0131696661
    Publication statusPublished - 1989


    • METIS-124722

    Cite this

    Bender, H., & Howard, J. A. (1989). Strategy for organizational marketing. In J. A. Howard (Ed.), Consumer behavior in marketing strategy (pp. -). Englewood Cliffs (N.J.): Prentice Hall.