| Original language | English |
|---|---|
| Title of host publication | Consumer behavior in marketing strategy |
| Editors | John A. Howard |
| Place of Publication | Englewood Cliffs (N.J.) |
| Publisher | Prentice Hall |
| ISBN (Print) | 0131696661 |
| Publication status | Published - 1989 |
Strategy for organizational marketing
Horst Bender, J.A. Howard
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic