Stronger brands in all product categories based on warmth and competence?

Research output: Contribution to conferencePaper

237 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 21 May 2017
Event5th International Consumer Brand Relations Conference 2017 - Porto, Portugal
Duration: 18 May 201720 May 2017
Conference number: 5th
http://www.consumerbrandrelationships.com/#/

Conference

Conference5th International Consumer Brand Relations Conference 2017
Abbreviated titleICBR 2017
CountryPortugal
CityPorto
Period18/05/1720/05/17
Internet address

Keywords

  • Warmth
  • Competence
  • Human Brand

Cite this

Voorn, R. J. J., & Muntinga, D. (2017). Stronger brands in all product categories based on warmth and competence?. Paper presented at 5th International Consumer Brand Relations Conference 2017, Porto, Portugal.