Stronger brands in all product categories based on warmth and competence?

Research output: Contribution to conferencePaperAcademicpeer-review

163 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 21 May 2017
Event5th International Consumer Brand Relations Conference 2017 - Porto, Portugal
Duration: 18 May 201720 May 2017
Conference number: 5th
http://www.consumerbrandrelationships.com/#/

Conference

Conference5th International Consumer Brand Relations Conference 2017
Abbreviated titleICBR 2017
CountryPortugal
CityPorto
Period18/05/1720/05/17
Internet address

Keywords

  • Warmth
  • Competence
  • Human Brand

Cite this

Voorn, R. J. J., & Muntinga, D. (2017). Stronger brands in all product categories based on warmth and competence?. Paper presented at 5th International Consumer Brand Relations Conference 2017, Porto, Portugal.
Voorn, Ronaldus Johannes Jan ; Muntinga, Daan. / Stronger brands in all product categories based on warmth and competence?. Paper presented at 5th International Consumer Brand Relations Conference 2017, Porto, Portugal.
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title = "Stronger brands in all product categories based on warmth and competence?",
keywords = "Warmth, Competence, Human Brand",
author = "Voorn, {Ronaldus Johannes Jan} and Daan Muntinga",
year = "2017",
month = "5",
day = "21",
language = "English",
note = "5th International Consumer Brand Relations Conference 2017, ICBR 2017 ; Conference date: 18-05-2017 Through 20-05-2017",
url = "http://www.consumerbrandrelationships.com/#/",

}

Voorn, RJJ & Muntinga, D 2017, 'Stronger brands in all product categories based on warmth and competence?' Paper presented at 5th International Consumer Brand Relations Conference 2017, Porto, Portugal, 18/05/17 - 20/05/17, .

Stronger brands in all product categories based on warmth and competence? / Voorn, Ronaldus Johannes Jan; Muntinga, Daan.

2017. Paper presented at 5th International Consumer Brand Relations Conference 2017, Porto, Portugal.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - Stronger brands in all product categories based on warmth and competence?

AU - Voorn, Ronaldus Johannes Jan

AU - Muntinga, Daan

PY - 2017/5/21

Y1 - 2017/5/21

KW - Warmth

KW - Competence

KW - Human Brand

M3 - Paper

ER -

Voorn RJJ, Muntinga D. Stronger brands in all product categories based on warmth and competence?. 2017. Paper presented at 5th International Consumer Brand Relations Conference 2017, Porto, Portugal.