Stronger brands in all product categories based on warmth and competence?

Research output: Contribution to conference › Paper › peer-review

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Original language	English
Publication status	Published - 21 May 2017
Event	5th International Consumer Brand Relations Conference 2017 - Porto, Portugal Duration: 18 May 2017 → 20 May 2017 Conference number: 5th http://www.consumerbrandrelationships.com/#/

Conference	5th International Consumer Brand Relations Conference 2017
Abbreviated title	ICBR 2017
Country/Territory	Portugal
City	Porto
Period	18/05/17 → 20/05/17
Internet address	http://www.consumerbrandrelationships.com/#/

Keywords

@conference{558eb0e545894419bbfa0f8bc1a8799c,

title = "Stronger brands in all product categories based on warmth and competence?",

keywords = "Warmth, Competence, Human Brand",

author = "Voorn, \{Ronaldus Johannes Jan\} and Daan Muntinga",

year = "2017",

month = may,

day = "21",

language = "English",

note = "5th International Consumer Brand Relations Conference 2017, ICBR 2017 ; Conference date: 18-05-2017 Through 20-05-2017",

url = "http://www.consumerbrandrelationships.com/\#/",

}