Stuck in a crisis - An experimental study of the relationship between crisis response strategies and postcrisis brand equity in the fashion industry

Sabrina Hegner, S. Hegner, Ardion Daroca Beldad, S. Kamphuis op Heghuis

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Pages-
Publication statusPublished - 26 Sep 2013
Event3rd International Consumer Brand Relationship Conference, ICBR 2013 - Orlando, United States
Duration: 26 Sep 201328 Sep 2013
Conference number: 3

Conference

Conference3rd International Consumer Brand Relationship Conference, ICBR 2013
Abbreviated titleICBR
CountryUnited States
CityOrlando
Period26/09/1328/09/13

Keywords

  • METIS-300887
  • IR-88667

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