Stuck in a crisis - An experimental study of the relationship between crisis response strategies and postcrisis brand equity in the fashion industry

Sabrina Hegner; Ardion Beldad; Sjarlot Kamphuis op Heghuis

Stuck in a crisis - An experimental study of the relationship between crisis response strategies and postcrisis brand equity in the fashion industry

Sabrina Hegner, Ardion Beldad, Sjarlot Kamphuis op Heghuis

Faculty of Behavioural, Management and Social Sciences

Research output: Contribution to conference › Paper

19 Downloads (Pure)

Original language	English
Publication status	Published - 26 Sept 2013
Event	3rd International Consumer Brand Relationship Conference, ICBR 2013 - Orlando, United States Duration: 26 Sept 2013 → 28 Sept 2013 Conference number: 3

Conference

Conference	3rd International Consumer Brand Relationship Conference, ICBR 2013
Abbreviated title	ICBR
Country/Territory	United States
City	Orlando
Period	26/09/13 → 28/09/13

Access to Document

Presentation_CBR2013_HegnerFinal published version, 857 KB

Cite this

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title = "Stuck in a crisis - An experimental study of the relationship between crisis response strategies and postcrisis brand equity in the fashion industry",

author = "Sabrina Hegner and Ardion Beldad and \{Kamphuis op Heghuis\}, Sjarlot",

year = "2013",

month = sep,

day = "26",

language = "English",

note = "3rd International Consumer Brand Relationship Conference, ICBR 2013, ICBR ; Conference date: 26-09-2013 Through 28-09-2013",

}

Stuck in a crisis - An experimental study of the relationship between crisis response strategies and postcrisis brand equity in the fashion industry. / Hegner, Sabrina; Beldad, Ardion; Kamphuis op Heghuis, Sjarlot.
2013. Paper presented at 3rd International Consumer Brand Relationship Conference, ICBR 2013, Orlando, Florida, United States.

Research output: Contribution to conference › Paper

TY - CONF

T1 - Stuck in a crisis - An experimental study of the relationship between crisis response strategies and postcrisis brand equity in the fashion industry

AU - Hegner, Sabrina

AU - Beldad, Ardion

AU - Kamphuis op Heghuis, Sjarlot

N1 - Conference code: 3

PY - 2013/9/26

Y1 - 2013/9/26

M3 - Paper

T2 - 3rd International Consumer Brand Relationship Conference, ICBR 2013

Y2 - 26 September 2013 through 28 September 2013

ER -