Studying the Influence of Packaging Design on Consumer Perceptions (of Dairy Products) Using Categorizing and Perceptual Mapping

Marina Gelici-Zeko, Diederick Lutters, Roland ten Klooster, P. Weijzen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings 18th IAPRI World Packaging Conference
Place of PublicationSan Luis Obispo, USA
PublisherDEStech Publications, Inc
ISBN (Print)9781605950846
Publication statusPublished - 17 Jun 2012
Event18th IAPRI World Packaging Conference 2012 - California Polytechnic State University, San Luis Obispo, United States
Duration: 17 Jun 201217 Jun 2012
Conference number: 18

Publication series

PublisherDEStech Publications, Inc.


Conference18th IAPRI World Packaging Conference 2012
Country/TerritoryUnited States
CitySan Luis Obispo


  • IR-81640
  • METIS-286576
  • Onderzoek van algemene industriele aardMechanical engineering and technology

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