Subtle Persuasion: The unobtrusive effect of website-banner congruence on trust

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

5 Citations (Scopus)

77 Downloads (Pure)

Original language	English
Title of host publication	Proceedings of the 4th International Conference on Persuasive Technology
Pages	-
Number of pages	6
DOIs	https://doi.org/10.1145/1541948.1541971
Publication status	Published - 26 Apr 2009
Event	4th International Conference on Persuasive Technology, PERSUASIVE 2009 - Claremont Colleges, Claremont, United States Duration: 26 Apr 2009 → 29 Apr 2009 Conference number: 4

Conference	4th International Conference on Persuasive Technology, PERSUASIVE 2009
Abbreviated title	PERSUASIVE
Country/Territory	United States
City	Claremont
Period	26/04/09 → 29/04/09

Keywords

@inproceedings{5ceba510b9e34c72bcb19f1f1e13b869,

title = "Subtle Persuasion: The unobtrusive effect of website-banner congruence on trust",

keywords = "METIS-261472",

author = "{de Vries}, {Pieter Walter} and {van Rompay}, {Thomas Johannes Lucas}",

year = "2009",

month = apr,

day = "26",

doi = "10.1145/1541948.1541971",

language = "English",

pages = "--",

booktitle = "Proceedings of the 4th International Conference on Persuasive Technology",

note = "4th International Conference on Persuasive Technology, PERSUASIVE 2009, PERSUASIVE ; Conference date: 26-04-2009 Through 29-04-2009",

}

TY - GEN

T1 - Subtle Persuasion: The unobtrusive effect of website-banner congruence on trust

AU - de Vries, Pieter Walter

AU - van Rompay, Thomas Johannes Lucas

N1 - Conference code: 4

PY - 2009/4/26

Y1 - 2009/4/26

KW - METIS-261472

U2 - 10.1145/1541948.1541971

DO - 10.1145/1541948.1541971

M3 - Conference contribution

SP - -

BT - Proceedings of the 4th International Conference on Persuasive Technology

T2 - 4th International Conference on Persuasive Technology, PERSUASIVE 2009

Y2 - 26 April 2009 through 29 April 2009

ER -