Subtle Persuasion: The unobtrusive effect of website-banner congruence on trust

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    4 Citations (Scopus)
    Original languageUndefined
    Title of host publicationProceedings of the 4th International Conference on Persuasive Technology
    Pages-
    Number of pages6
    Publication statusPublished - 26 Apr 2009
    Event4th International Conference on Persuasive Technology, PERSUASIVE 2009 - Claremont Colleges, Claremont, United States
    Duration: 26 Apr 200929 Apr 2009
    Conference number: 4

    Publication series

    Name
    Number16
    Volume350

    Conference

    Conference4th International Conference on Persuasive Technology, PERSUASIVE 2009
    Abbreviated titlePERSUASIVE
    CountryUnited States
    CityClaremont
    Period26/04/0929/04/09

    Keywords

    • METIS-261472

    Cite this

    de Vries, P. W., & van Rompay, T. J. L. (2009). Subtle Persuasion: The unobtrusive effect of website-banner congruence on trust. In Proceedings of the 4th International Conference on Persuasive Technology (pp. -)