Success factors of brand community management in social media

Vincent Göttel, B.W. Wirtz, Paul F. Langer

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
JournalInternational Journal of Electronic Business
Volume16
Issue number1
DOIs
Publication statusPublished - 2021
Externally publishedYes

Keywords

  • NLA

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