Success factors of brand community management in social media

Vincent Göttel, B.W. Wirtz, Paul F. Langer

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Journal	International Journal of Electronic Business
Volume	16
Issue number	1
DOIs	https://doi.org/10.1504/ijeb.2021.112762
Publication status	Published - 2021
Externally published	Yes

Keywords

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author = "Vincent G{\"o}ttel and B.W. Wirtz and Langer, {Paul F.}",

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AU - Göttel, Vincent

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AU - Langer, Paul F.

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