SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES

Marlous Van Der Braak; Juan Manuel Jauregui Becker; Marcus Vinicius Pereira Pessoa

doi:10.21278/idc.2018.0194

SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES

Marlous Van Der Braak, Juan Manuel Jauregui Becker, Marcus Vinicius Pereira Pessoa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Abstract

Startups and Small and Medium Enterprises (SME) are the backbone of the European society, accounting for 67.1% of the total employment. One of the main common challenges for startups is product development (PD). While the Lean PD (LPD) approach has been proved effective in bigger companies, very few work was done related to SME and particularly to startups. In this work, a survey was sent to 104 Dutch tech startups. The results from the 26 respondents supported identifying a set of opportunities and challenges on reframing lean to startups.

Original language	English
Title of host publication	DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Editors	Dorian Marjanovic, Neven Pavkovic, Mario Storga, Stanko Skec, Nenad Bojcetic
Pages	691-702
Number of pages	12
DOIs	https://doi.org/10.21278/idc.2018.0194
Publication status	Published - 1 Jan 2018
Event	15th International Design Conference 2018: Excellence in design - Hotel Dubrovnik Palace, Dubrovnik, Croatia Duration: 21 May 2018 → 24 May 2018 Conference number: 15 https://www.designsociety.org/769/DESIGN+2018+-+15th+International+Design+Conference

Conference

Conference	15th International Design Conference 2018
Abbreviated title	DESIGN 2018
Country/Territory	Croatia
City	Dubrovnik
Period	21/05/18 → 24/05/18
Internet address	https://www.designsociety.org/769/DESIGN+2018+-+15th+International+Design+Conference

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10.21278/idc.2018.0194

DS92_194Final published version, 1.46 MB

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Van Der Braak, M., Jauregui Becker, J. M., & Pereira Pessoa, M. V. (2018). SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES. In D. Marjanovic, N. Pavkovic, M. Storga, S. Skec, & N. Bojcetic (Eds.), DS 92: Proceedings of the DESIGN 2018 15th International Design Conference (pp. 691-702) https://doi.org/10.21278/idc.2018.0194

Van Der Braak, Marlous ; Jauregui Becker, Juan Manuel ; Pereira Pessoa, Marcus Vinicius. / SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES. DS 92: Proceedings of the DESIGN 2018 15th International Design Conference. editor / Dorian Marjanovic ; Neven Pavkovic ; Mario Storga ; Stanko Skec ; Nenad Bojcetic. 2018. pp. 691-702

@inproceedings{558549f3faac4488a3c3af9c85b8b101,

title = "SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES",

abstract = "Startups and Small and Medium Enterprises (SME) are the backbone of the European society, accounting for 67.1% of the total employment. One of the main common challenges for startups is product development (PD). While the Lean PD (LPD) approach has been proved effective in bigger companies, very few work was done related to SME and particularly to startups. In this work, a survey was sent to 104 Dutch tech startups. The results from the 26 respondents supported identifying a set of opportunities and challenges on reframing lean to startups. ",

author = "{Van Der Braak}, Marlous and {Jauregui Becker}, {Juan Manuel} and {Pereira Pessoa}, {Marcus Vinicius}",

year = "2018",

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doi = "10.21278/idc.2018.0194",

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editor = "Dorian Marjanovic and Neven Pavkovic and Mario Storga and Stanko Skec and Nenad Bojcetic",

booktitle = "DS 92: Proceedings of the DESIGN 2018 15th International Design Conference",

note = "15th International Design Conference 2018 : Excellence in design, DESIGN 2018 ; Conference date: 21-05-2018 Through 24-05-2018",

url = "https://www.designsociety.org/769/DESIGN+2018+-+15th+International+Design+Conference",

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Van Der Braak, M, Jauregui Becker, JM & Pereira Pessoa, MV 2018, SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES. in D Marjanovic, N Pavkovic, M Storga, S Skec & N Bojcetic (eds), DS 92: Proceedings of the DESIGN 2018 15th International Design Conference. pp. 691-702, 15th International Design Conference 2018, Dubrovnik, Croatia, 21/05/18. https://doi.org/10.21278/idc.2018.0194

SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES. / Van Der Braak, Marlous; Jauregui Becker, Juan Manuel; Pereira Pessoa, Marcus Vinicius.

DS 92: Proceedings of the DESIGN 2018 15th International Design Conference. ed. / Dorian Marjanovic; Neven Pavkovic; Mario Storga; Stanko Skec; Nenad Bojcetic. 2018. p. 691-702.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES

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