SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES

Marlous Van Der Braak, Juan Manuel Jauregui Becker, Marcus Vinicius Pereira Pessoa

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Abstract

Startups and Small and Medium Enterprises (SME) are the backbone of the European society, accounting for 67.1% of the total employment. One of the main common challenges for startups is product development (PD). While the Lean PD (LPD) approach has been proved effective in bigger companies, very few work was done related to SME and particularly to startups. In this work, a survey was sent to 104 Dutch tech startups. The results from the 26 respondents supported identifying a set of opportunities and challenges on reframing lean to startups.
Original languageEnglish
Title of host publicationDS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Pages691-702
Number of pages12
DOIs
Publication statusPublished - 2018
Event15th International Design Conference 2018: Excellence in design - Hotel Dubrovnik Palace, Dubrovnik, Croatia
Duration: 21 May 201824 May 2018
Conference number: 15
https://www.designsociety.org/769/DESIGN+2018+-+15th+International+Design+Conference

Conference

Conference15th International Design Conference 2018
Abbreviated titleDESIGN 2018
CountryCroatia
CityDubrovnik
Period21/05/1824/05/18
Internet address

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Product development
Industry

Cite this

Van Der Braak, M., Jauregui Becker, J. M., & Pereira Pessoa, M. V. (2018). SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES. In DS 92: Proceedings of the DESIGN 2018 15th International Design Conference (pp. 691-702) https://doi.org/10.21278/idc.2018.0194
Van Der Braak, Marlous ; Jauregui Becker, Juan Manuel ; Pereira Pessoa, Marcus Vinicius. / SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES. DS 92: Proceedings of the DESIGN 2018 15th International Design Conference. 2018. pp. 691-702
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abstract = "Startups and Small and Medium Enterprises (SME) are the backbone of the European society, accounting for 67.1{\%} of the total employment. One of the main common challenges for startups is product development (PD). While the Lean PD (LPD) approach has been proved effective in bigger companies, very few work was done related to SME and particularly to startups. In this work, a survey was sent to 104 Dutch tech startups. The results from the 26 respondents supported identifying a set of opportunities and challenges on reframing lean to startups.",
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Van Der Braak, M, Jauregui Becker, JM & Pereira Pessoa, MV 2018, SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES. in DS 92: Proceedings of the DESIGN 2018 15th International Design Conference. pp. 691-702, 15th International Design Conference 2018, Dubrovnik, Croatia, 21/05/18. https://doi.org/10.21278/idc.2018.0194

SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES. / Van Der Braak, Marlous; Jauregui Becker, Juan Manuel; Pereira Pessoa, Marcus Vinicius.

DS 92: Proceedings of the DESIGN 2018 15th International Design Conference. 2018. p. 691-702.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Van Der Braak M, Jauregui Becker JM, Pereira Pessoa MV. SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES. In DS 92: Proceedings of the DESIGN 2018 15th International Design Conference. 2018. p. 691-702 https://doi.org/10.21278/idc.2018.0194