SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES

Marlous Van Der Braak, Juan Manuel Jauregui Becker, Marcus Vinicius Pereira Pessoa

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    Abstract

    Startups and Small and Medium Enterprises (SME) are the backbone of the European society, accounting for 67.1% of the total employment. One of the main common challenges for startups is product development (PD). While the Lean PD (LPD) approach has been proved effective in bigger companies, very few work was done related to SME and particularly to startups. In this work, a survey was sent to 104 Dutch tech startups. The results from the 26 respondents supported identifying a set of opportunities and challenges on reframing lean to startups.
    Original languageEnglish
    Title of host publicationDS 92: Proceedings of the DESIGN 2018 15th International Design Conference
    EditorsDorian Marjanovic, Neven Pavkovic, Mario Storga, Stanko Skec, Nenad Bojcetic
    Pages691-702
    Number of pages12
    DOIs
    Publication statusPublished - 1 Jan 2018
    Event15th International Design Conference 2018: Excellence in design - Hotel Dubrovnik Palace, Dubrovnik, Croatia
    Duration: 21 May 201824 May 2018
    Conference number: 15
    https://www.designsociety.org/769/DESIGN+2018+-+15th+International+Design+Conference

    Conference

    Conference15th International Design Conference 2018
    Abbreviated titleDESIGN 2018
    CountryCroatia
    CityDubrovnik
    Period21/05/1824/05/18
    Internet address

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    Cite this

    Van Der Braak, M., Jauregui Becker, J. M., & Pereira Pessoa, M. V. (2018). SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES. In D. Marjanovic, N. Pavkovic, M. Storga, S. Skec, & N. Bojcetic (Eds.), DS 92: Proceedings of the DESIGN 2018 15th International Design Conference (pp. 691-702) https://doi.org/10.21278/idc.2018.0194