Surfing or flowing? How to retain e-Customers on the Internet

Carolina Herrando, Julio Jiménez-Martínez, M. José Martín-De Hoyos

Research output: Contribution to journalArticleAcademicpeer-review

5 Citations (Scopus)
4 Downloads (Pure)
Original languageEnglish
Pages (from-to)2-21
JournalSpanish Journal of Marketing - ESIC
Volume22
Issue number1
DOIs
Publication statusPublished - 16 Apr 2018
Externally publishedYes

Keywords

  • flow theory
  • customer retention
  • social commerce
  • sPassion
  • SOR model

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