Surfing or flowing?: How to retain e-Customers on the Internet

Carolina Herrando; Julio Jiménez-Martínez; M. José Martín-De Hoyos

doi:10.1108/SJME-03-2018-006

Surfing or flowing? How to retain e-Customers on the Internet

Carolina Herrando
, Julio Jiménez-Martínez
, M. José Martín-De Hoyos

Research output: Contribution to journal › Article › Academic › peer-review

30 Citations (Scopus)

36 Downloads (Pure)

Original language	English
Pages (from-to)	2-21
Journal	Spanish Journal of Marketing - ESIC
Volume	22
Issue number	1
DOIs	https://doi.org/10.1108/SJME-03-2018-006
Publication status	Published - 16 Apr 2018
Externally published	Yes

Keywords

flow theory
customer retention
social commerce
sPassion
SOR model

Access to Document

10.1108/SJME-03-2018-006Licence: CC BY

surfing-or-flowing-herrandoFinal published version, 791 KBLicence: CC BY

Cite this

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title = "Surfing or flowing?: How to retain e-Customers on the Internet",

keywords = "flow theory, customer retention, social commerce, sPassion, SOR model",

author = "Carolina Herrando and Julio Jim{\'e}nez-Mart{\'i}nez and \{Mart{\'i}n-De Hoyos\}, \{M. Jos{\'e}\}",

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doi = "10.1108/SJME-03-2018-006",

language = "English",

volume = "22",

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AU - Herrando, Carolina

AU - Jiménez-Martínez, Julio

AU - Martín-De Hoyos, M. José

PY - 2018/4/16

Y1 - 2018/4/16

KW - flow theory

KW - customer retention

KW - social commerce

KW - sPassion

KW - SOR model

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DO - 10.1108/SJME-03-2018-006

M3 - Article

SN - 2444-9695

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JO - Spanish Journal of Marketing - ESIC

JF - Spanish Journal of Marketing - ESIC

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