Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 1750-1757 |
| Number of pages | 8 |
| Journal | Data in brief |
| Volume | 18 |
| Issue number | June |
| Early online date | 30 Apr 2018 |
| DOIs | |
| Publication status | Published - Jun 2018 |
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Keywords
- UT-Hybrid-D
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Survey data on consumer behaviour in olive oil markets : The role of product knowledge and brand credence. / Salazar Ordonez, Melania (Corresponding Author); Rodriguez Entrena, Macario; Cabrera, Elena R.; Henseler, Jörg .
In: Data in brief, Vol. 18, No. June, 06.2018, p. 1750-1757.Research output: Contribution to journal › Article › Academic › peer-review
TY - JOUR
T1 - Survey data on consumer behaviour in olive oil markets
T2 - The role of product knowledge and brand credence
AU - Salazar Ordonez, Melania
AU - Rodriguez Entrena, Macario
AU - Cabrera, Elena R.
AU - Henseler, Jörg
N1 - Elsevier deal
PY - 2018/6
Y1 - 2018/6
N2 - This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge structures and brand credence related to attitudes towards a particular foodstuff and a product alternative, as well as the actual consumption of the foodstuff. To do so, the selected case study was the olive oil markets in Spain, given that products such as extra virgin olive oil (EVOO) and refined olive oil (ROO), that differ in terms of intrinsic features, become undifferentiated. The data of the observed variables were collected from 700 regular buyers from an online panel at the household level in southern Spain. The data were processed using both Excel for checking, cleaning and descriptive purposes and ADANCO 2.0 for performing the model estimations.
AB - This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge structures and brand credence related to attitudes towards a particular foodstuff and a product alternative, as well as the actual consumption of the foodstuff. To do so, the selected case study was the olive oil markets in Spain, given that products such as extra virgin olive oil (EVOO) and refined olive oil (ROO), that differ in terms of intrinsic features, become undifferentiated. The data of the observed variables were collected from 700 regular buyers from an online panel at the household level in southern Spain. The data were processed using both Excel for checking, cleaning and descriptive purposes and ADANCO 2.0 for performing the model estimations.
KW - UT-Hybrid-D
U2 - 10.1016/j.dib.2018.04.084
DO - 10.1016/j.dib.2018.04.084
M3 - Article
VL - 18
SP - 1750
EP - 1757
JO - Data in brief
JF - Data in brief
SN - 2352-3409
IS - June
ER -