Survey data on consumer behaviour in olive oil markets: The role of product knowledge and brand credence

Melania Salazar Ordonez (Corresponding Author), Macario Rodriguez Entrena, Elena R. Cabrera, Jörg Henseler

Research output: Contribution to journalArticleAcademicpeer-review

1 Citation (Scopus)
41 Downloads (Pure)

Abstract

This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge structures and brand credence related to attitudes towards a particular foodstuff and a product alternative, as well as the actual consumption of the foodstuff. To do so, the selected case study was the olive oil markets in Spain, given that products such as extra virgin olive oil (EVOO) and refined olive oil (ROO), that differ in terms of intrinsic features, become undifferentiated. The data of the observed variables were collected from 700 regular buyers from an online panel at the household level in southern Spain. The data were processed using both Excel for checking, cleaning and descriptive purposes and ADANCO 2.0 for performing the model estimations.
Original languageEnglish
Pages (from-to)1750-1757
Number of pages8
JournalData in brief
Volume18
Issue numberJune
Early online date30 Apr 2018
DOIs
Publication statusPublished - Jun 2018

Fingerprint

Olive oil
Product knowledge
Oil markets
Consumer behaviour
Survey data
Spain
Product differentiation
Inference
Intrinsic
Household
Buyers
Consumer knowledge
Knowledge structure
Excel
Food markets
Cleaning
Consumer information

Keywords

  • UT-Hybrid-D

Cite this

Salazar Ordonez, Melania ; Rodriguez Entrena, Macario ; Cabrera, Elena R. ; Henseler, Jörg . / Survey data on consumer behaviour in olive oil markets : The role of product knowledge and brand credence. In: Data in brief. 2018 ; Vol. 18, No. June. pp. 1750-1757.
@article{857e7dd945b94bf08e8ca2c6fe552b0c,
title = "Survey data on consumer behaviour in olive oil markets: The role of product knowledge and brand credence",
abstract = "This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge structures and brand credence related to attitudes towards a particular foodstuff and a product alternative, as well as the actual consumption of the foodstuff. To do so, the selected case study was the olive oil markets in Spain, given that products such as extra virgin olive oil (EVOO) and refined olive oil (ROO), that differ in terms of intrinsic features, become undifferentiated. The data of the observed variables were collected from 700 regular buyers from an online panel at the household level in southern Spain. The data were processed using both Excel for checking, cleaning and descriptive purposes and ADANCO 2.0 for performing the model estimations.",
keywords = "UT-Hybrid-D",
author = "{Salazar Ordonez}, Melania and {Rodriguez Entrena}, Macario and Cabrera, {Elena R.} and J{\"o}rg Henseler",
note = "Elsevier deal",
year = "2018",
month = "6",
doi = "10.1016/j.dib.2018.04.084",
language = "English",
volume = "18",
pages = "1750--1757",
journal = "Data in brief",
issn = "2352-3409",
publisher = "Elsevier",
number = "June",

}

Survey data on consumer behaviour in olive oil markets : The role of product knowledge and brand credence. / Salazar Ordonez, Melania (Corresponding Author); Rodriguez Entrena, Macario; Cabrera, Elena R.; Henseler, Jörg .

In: Data in brief, Vol. 18, No. June, 06.2018, p. 1750-1757.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - Survey data on consumer behaviour in olive oil markets

T2 - The role of product knowledge and brand credence

AU - Salazar Ordonez, Melania

AU - Rodriguez Entrena, Macario

AU - Cabrera, Elena R.

AU - Henseler, Jörg

N1 - Elsevier deal

PY - 2018/6

Y1 - 2018/6

N2 - This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge structures and brand credence related to attitudes towards a particular foodstuff and a product alternative, as well as the actual consumption of the foodstuff. To do so, the selected case study was the olive oil markets in Spain, given that products such as extra virgin olive oil (EVOO) and refined olive oil (ROO), that differ in terms of intrinsic features, become undifferentiated. The data of the observed variables were collected from 700 regular buyers from an online panel at the household level in southern Spain. The data were processed using both Excel for checking, cleaning and descriptive purposes and ADANCO 2.0 for performing the model estimations.

AB - This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge structures and brand credence related to attitudes towards a particular foodstuff and a product alternative, as well as the actual consumption of the foodstuff. To do so, the selected case study was the olive oil markets in Spain, given that products such as extra virgin olive oil (EVOO) and refined olive oil (ROO), that differ in terms of intrinsic features, become undifferentiated. The data of the observed variables were collected from 700 regular buyers from an online panel at the household level in southern Spain. The data were processed using both Excel for checking, cleaning and descriptive purposes and ADANCO 2.0 for performing the model estimations.

KW - UT-Hybrid-D

U2 - 10.1016/j.dib.2018.04.084

DO - 10.1016/j.dib.2018.04.084

M3 - Article

VL - 18

SP - 1750

EP - 1757

JO - Data in brief

JF - Data in brief

SN - 2352-3409

IS - June

ER -