Survey data on consumer behaviour in olive oil markets: The role of product knowledge and brand credence

Melania Salazar Ordonez (Corresponding Author), Macario Rodriguez Entrena, Elena R. Cabrera, Jörg Henseler

Research output: Contribution to journalArticleAcademicpeer-review

1 Citation (Scopus)
55 Downloads (Pure)

Abstract

This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge structures and brand credence related to attitudes towards a particular foodstuff and a product alternative, as well as the actual consumption of the foodstuff. To do so, the selected case study was the olive oil markets in Spain, given that products such as extra virgin olive oil (EVOO) and refined olive oil (ROO), that differ in terms of intrinsic features, become undifferentiated. The data of the observed variables were collected from 700 regular buyers from an online panel at the household level in southern Spain. The data were processed using both Excel for checking, cleaning and descriptive purposes and ADANCO 2.0 for performing the model estimations.
Original languageEnglish
Pages (from-to)1750-1757
Number of pages8
JournalData in brief
Volume18
Issue numberJune
Early online date30 Apr 2018
DOIs
Publication statusPublished - Jun 2018

Keywords

  • UT-Hybrid-D

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