Survival and growth of high tech knowledge intensive firms: the impact of the VOC in business planning

Basil George Englis, Paula Englis-Danskin, Tiago Ratinho, Aard J. Groen

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Abstract

The need to bring the consumer’s voice into the startup firm and the business planning process has seldom been discussed. There is however, much debate about the role of business planning and new venture creation and success. Here, we extend this debate and advance our understanding of the effectiveness of business planning. Specifically, we investigate the impact of incorporating the “voice-of-the-consumer”(VOC) into business planning process as it affects firm survival using longitudinal data from a sample of incubated spin off firms.
Original languageEnglish
Number of pages11
Publication statusPublished - 17 Jun 2012
Event19th International Product Development Management Conference, IPDMC 2012: Transformative research in product and service innovation - Manchester, United Kingdom
Duration: 17 Jun 201219 Jun 2012
Conference number: 19

Conference

Conference19th International Product Development Management Conference, IPDMC 2012
Abbreviated titleIPDMC
CountryUnited Kingdom
CityManchester
Period17/06/1219/06/12

Keywords

  • IR-80892
  • METIS-287138

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    Englis, B. G., Englis-Danskin, P., Ratinho, T., & Groen, A. J. (2012). Survival and growth of high tech knowledge intensive firms: the impact of the VOC in business planning. Paper presented at 19th International Product Development Management Conference, IPDMC 2012, Manchester, United Kingdom.