Sustainability and the need for change: Organisational change and transformational vision

This paper aims to provide an introduction to the special issue on the theme of sustainability and the need for change. The paper gives an overview of sustainability and its managerial and policy dilemmas for organizations. It also outlines the topics covered in the papers in the special issue. The question that the papers seek to answer is: how can organisations deal with the sustainability challenge? The papers cover the key sustainability dilemmas: how to balance short term priorities with long term vision, organisational change with stability, strategic goals with day to day implementation, domestic with international responsibilities; how to manage the corporate brand, image and reputation; how to influence policies nationally and internationally, and foster relations, all in the realm of effecting the change in attitude and behaviour that sustainability demands. The paper introduces an eclectic collection of papers that are intended to inform, challenge and stimulate continuing debate.