Sustainable challenges to brand value of nation: value logic of nation branding

K.M. Lee, S.J. de Boer, D.S. Cho

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	Undefined
Title of host publication	Thought Leaders International Conference on Brand Management
Pages	1-14
Publication status	Published - 2007
Event	Thought Leaders International Conference on Brand Management, The Birmingham Business School, University of Birmingham, UK, 24-25 April 2007: Thought Leaders International Conference on Brand Management - Duration: 1 Jan 1900 → …

Name
ISSN (Print)	0148-2963

Conference	Thought Leaders International Conference on Brand Management, The Birmingham Business School, University of Birmingham, UK, 24-25 April 2007
Period	1/01/00 → …

Keywords

@inproceedings{b0f7e9a8217e4a6d817e13af111bcd77,

title = "Sustainable challenges to brand value of nation: value logic of nation branding",

keywords = "METIS-242962",

author = "K.M. Lee and {de Boer}, S.J. and D.S. Cho",

year = "2007",

language = "Undefined",

pages = "1--14",

booktitle = "Thought Leaders International Conference on Brand Management",

note = "null ; Conference date: 01-01-1900",

}