Sustainable challenges to brand value of nation: value logic of nation branding

K.M. Lee, S.J. de Boer, D.S. Cho

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Pages1-14
    Publication statusPublished - 2007
    EventThought Leaders International Conference on Brand Management 2007 - The Birmingham Business School, University of Birmingham, Birmingham, United Kingdom
    Duration: 24 Apr 200725 Apr 2007

    Conference

    ConferenceThought Leaders International Conference on Brand Management 2007
    Country/TerritoryUnited Kingdom
    CityBirmingham
    Period24/04/0725/04/07

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