Sustainable challenges to brand value of nation: value logic of nation branding

K.M. Lee, S.J. de Boer, D.S. Cho

Research output: Contribution to conference › Paper › peer-review

Original language	English
Pages	1-14
Publication status	Published - 2007
Event	Thought Leaders International Conference on Brand Management 2007 - The Birmingham Business School, University of Birmingham, Birmingham, United Kingdom Duration: 24 Apr 2007 → 25 Apr 2007

Conference	Thought Leaders International Conference on Brand Management 2007
Country/Territory	United Kingdom
City	Birmingham
Period	24/04/07 → 25/04/07

Cite this

@conference{b0f7e9a8217e4a6d817e13af111bcd77,

title = "Sustainable challenges to brand value of nation: value logic of nation branding",

author = "K.M. Lee and \{de Boer\}, S.J. and D.S. Cho",

year = "2007",

language = "English",

pages = "1--14",

note = "Thought Leaders International Conference on Brand Management 2007 ; Conference date: 24-04-2007 Through 25-04-2007",

}