Sustainable competitive advantage and marketing innovation of firms: Towards a model development

P. Shen, G. Xie, Liqin Brouwers-Ren

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

    Original languageUndefined
    Title of host publicationInnovation Management in the Technology-Driven World. Proceedings (CD-ROM) of the PICMET '04 Symposium, 31 July - 4 August 2004, Seoul, Korea
    Place of PublicationPortland, USA
    PublisherPICMET
    Pages-
    Publication statusPublished - 2004

    Keywords

    • METIS-220535

    Cite this

    Shen, P., Xie, G., & Brouwers-Ren, L. (2004). Sustainable competitive advantage and marketing innovation of firms: Towards a model development. In Innovation Management in the Technology-Driven World. Proceedings (CD-ROM) of the PICMET '04 Symposium, 31 July - 4 August 2004, Seoul, Korea (pp. -). Portland, USA: PICMET.