Sustainable competitive advantage and marketing innovation of firms: Towards a model development

P. Shen; G. Xie; Liqin Brouwers-Ren

Sustainable competitive advantage and marketing innovation of firms: Towards a model development

P. Shen
, G. Xie
, Liqin Brouwers-Ren

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Original language	Undefined
Title of host publication	Innovation Management in the Technology-Driven World. Proceedings (CD-ROM) of the PICMET '04 Symposium, 31 July - 4 August 2004, Seoul, Korea
Place of Publication	Portland, USA
Publisher	PICMET
Pages	-
Publication status	Published - 2004

Keywords

METIS-220535

Cite this

@inproceedings{6b54a076e2674360996731eafe2653f0,

title = "Sustainable competitive advantage and marketing innovation of firms: Towards a model development",

keywords = "METIS-220535",

author = "P. Shen and G. Xie and Liqin Brouwers-Ren",

year = "2004",

language = "Undefined",

pages = "--",

booktitle = "Innovation Management in the Technology-Driven World. Proceedings (CD-ROM) of the PICMET '04 Symposium, 31 July - 4 August 2004, Seoul, Korea",

publisher = "PICMET",

}

Sustainable competitive advantage and marketing innovation of firms: Towards a model development. / Shen, P.; Xie, G.; Brouwers-Ren, Liqin.
Innovation Management in the Technology-Driven World. Proceedings (CD-ROM) of the PICMET '04 Symposium, 31 July - 4 August 2004, Seoul, Korea. Portland, USA: PICMET, 2004. p. -.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

TY - GEN

T1 - Sustainable competitive advantage and marketing innovation of firms: Towards a model development

AU - Shen, P.

AU - Xie, G.

AU - Brouwers-Ren, Liqin

PY - 2004

Y1 - 2004

KW - METIS-220535

M3 - Conference contribution

SP - -

BT - Innovation Management in the Technology-Driven World. Proceedings (CD-ROM) of the PICMET '04 Symposium, 31 July - 4 August 2004, Seoul, Korea

PB - PICMET

CY - Portland, USA

ER -