Sustainable competitive advantage and marketing innovation within firms: a pragmatic approach for Chinese firms

Liqin Brouwers-Ren, G. Xie, Johannes Jacobus Krabbendam

Research output: Contribution to journal › Article › Academic › peer-review

Keywords

@article{600dce2856e94d35995010cc63d5c10b,

title = "Sustainable competitive advantage and marketing innovation within firms: a pragmatic approach for Chinese firms",

keywords = "METIS-265571",

author = "Liqin Brouwers-Ren and G. Xie and Krabbendam, {Johannes Jacobus}",

year = "2010",

language = "English",

volume = "33",

pages = "79--89",

journal = "Management research review",

issn = "2040-8277",

publisher = "Emerald",

number = "1",

}