Sustainable competitive advantage and marketing innovation within firms: a pragmatic approach for Chinese firms

    Research output: Contribution to journalArticleAcademicpeer-review

    43 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)79-89
    JournalManagement research review
    Volume33
    Issue number1
    Publication statusPublished - 2010

    Keywords

    • METIS-265571

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