Sustainable technologies, Aesthetics and diffusion; a historical perspective.

    Research output: Contribution to conferencePaper


    This paper reflects on the diffusion of sustainable technologies in comparison with other successful technologies from a design history perspective.
    Historic case studies of three successful technologies (the automobile, the television, and the personal computer) revealed that there is a strong correlation between the appearance of the technology and the aesthetics of the dominant design movements. During the diffusion period of new technologies the conformity of these technologies to the looks of the prevailing design movements of these diffusion periods increases [1]. In other words; in the same time that these technologies became successful, they looked more and more like ‘normal things’ [2].
    Original languageEnglish
    Number of pages2
    Publication statusPublished - 9 Oct 2017
    EventDesign History Society Annual Conference 2017: Making and Unmaking the Environment - University of Oslo, Oslo, Norway
    Duration: 7 Sept 20179 Sept 2017


    ConferenceDesign History Society Annual Conference 2017
    Abbreviated titleDHS 2017
    Internet address


    • Sustainable technologies
    • Aesthetics
    • Technology Diffusion
    • Technology Acceptance
    • Design
    • Design History
    • Design Movements

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