Original language | English |
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Title of host publication | Marketing : an introduction |
Editors | G.M. Armstrong, P. Kotler |
Place of Publication | Boston, MA |
Publisher | Pearson |
Pages | 274-275 |
ISBN (Print) | 9780273767183 |
Publication status | Published - 2013 |
Publication series
Name | |
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Publisher | Pearson |
Keywords
- METIS-289107
- IR-82252