Swatch: new times for Swiss watchmaking

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationMarketing : an introduction
EditorsG.M. Armstrong, P. Kotler
Place of PublicationBoston, MA
PublisherPearson
Pages274-275
ISBN (Print)9780273767183
Publication statusPublished - 2013

Publication series

Name
PublisherPearson

Keywords

  • METIS-289107
  • IR-82252

Cite this

Hospers, G. J. (2013). Swatch: new times for Swiss watchmaking. In G. M. Armstrong, & P. Kotler (Eds.), Marketing : an introduction (pp. 274-275). Boston, MA: Pearson.