Technology Exploitation Paths: Combining Technological and Complementary Resources in New Product Development and Licensing

Business & Economics

• Technology Exploitation 100%
• Complementary Resources 88%
• Licensing 73%
• New Product Development 58%
• Resources 40%
• Exploitation 22%
• Marketing Resources 16%
• Rent Dissipation 9%
• Transaction Costs 9%
• Trade Secrets 8%
• Technology Licensing 8%
• Value Effect 8%
• Intangibles 7%
• Firm Resources 7%
• Resource-based View of the Firm 7%
• Firm Profitability 7%
• Product Technology 7%
• Performance 7%
• Property Rights 7%
• Substitution Effect 7%
• Resource-based 6%
• Technology Management 6%
• Patents 6%
• Profit Margin 6%
• Innovation Management 6%
• Isolation 6%
• Open Innovation 6%
• Economic Value 6%
• Managers 5%
• Manufacturing 5%
• Marketing 5%
• Ownership 5%
• Testing 5%
• Manufacturing Firms 5%

Engineering & Materials Science

• Product development 63%
• Marketing 30%
• Profitability 18%
• Shareholders 15%
• Technology and Innovation 15%
• Latent Class Analysis 13%
• Substitution reactions 10%
• Managers 9%
• Economics 6%
• Testing 5%