'That was funny, but what was the brand again?' Humorous television commercials and brand linkage

    Research output: Contribution to journalArticleAcademicpeer-review

    15 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)795-814
    Number of pages20
    JournalInternational journal of advertising
    Volume30
    Issue number5
    DOIs
    Publication statusPublished - 2011

    Keywords

    • METIS-280591

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