This article reports on an in-depth multiple case study into the adoption of green modular innovations in the housebuilding sector. This adoption of green modular innovations is important because it enables a substantial improvement in terms of sustainable building. For this study, three modular innovations were selected – a modular renewable energy system, a modular bathroom pod and a modular photovoltaic roof. The multiple case study helped to identify ten variables that influence the adoption of these modular innovations. A closer analysis also revealed interrelations between several of the identified variables. Based on this analysis, four paths leading to the potential adoption of green modular innovations were identified. For each path, propositions were developed. These paths enable one to explain how and why green modular housing innovations are adopted. From these findings we derived clear managerial and policy implications while future research directions are also addressed.
- Green innovation
- Housing projects