The assessment of factors influencing Big data adoption and firm performance: Evidences from emerging economy

Mahak Sharma; Ruchita Gupta; Rajat Sehrawat; Karuna Jain; Amandeep Dhir

doi:10.1080/17517575.2023.2218160

The assessment of factors influencing Big data adoption and firm performance: Evidences from emerging economy

Mahak Sharma
, Ruchita Gupta
, Rajat Sehrawat
, Karuna Jain
, Amandeep Dhir^*

^*Corresponding author for this work

Industrial Engineering & Business Information Systems

Research output: Contribution to journal › Article › Academic › peer-review

26 Citations (Scopus)

452 Downloads (Pure)

Abstract

The current study investigates and prioritizes 17 determinants of big data adoption (BDA) and establishes causality between these
determinants’ and firms’ performance in the tourism and hospitality sector using technology, organisation & environment (TOE) framework. Semi-structured interviews and multi-criteria decision-making (MCDM) were utilized to gather data from 28 industry experts. “Big data quality” ranked as the most influential determinant, while “trading partner pressure” ranked as the least influential determinant. This study’s findings highlight the need for governments across the globe to propose and implement policies to reduce the digital divide and enhance standardization.

Original language	English
Article number	2218160
Journal	Enterprise information systems
Volume	17
Issue number	12
Early online date	3 Jun 2023
DOIs	https://doi.org/10.1080/17517575.2023.2218160
Publication status	Published - 2 Dec 2023

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure
SDG 10 Reduced Inequalities
SDG 12 Responsible Consumption and Production

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The assessment of factors influencing Big data adoption and firm performance Evidences from emerging economyFinal published version, 2.99 MBLicence: CC BY

Cite this

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AU - Dhir, Amandeep

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The assessment of factors influencing Big data adoption and firm performance: Evidences from emerging economy

Abstract

UN SDGs

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