TY - JOUR
T1 - The choice of structural equation modeling technique matters
T2 - A commentary on Dash and Paul (2021)
AU - Schuberth, Florian
AU - Hubona, Geoffrey
AU - Roemer, Ellen
AU - Zaza, Sam
AU - Schamberger, Tamara
AU - Chuah, Francis
AU - Cepeda-Carrión, Gabriel
AU - Henseler, Jörg
PY - 2023/9
Y1 - 2023/9
N2 - Ganesh Dash and Justin Paul authored an article titled “CB-SEM vs. PLS-SEM methods for research in social science and technological forecasting” in a special issue of Technological Forecasting and Social Change, co-edited by Justin Paul. Unfortunately, the article’s central conclusion – “CB or PLS or PLSc do not matter” – is misleading and at odds with practically all extant conceptual and empirical research on this subject. This commentary identifies an unsuitable research design to be the major cause of the erroneous conclusion and aims to set the record straight. A Monte Carlo simulation demonstrates that the choice of the approach to structural equation modeling can have a substantial impact on the results and their validity. In general, analysts should choose a structural equation modeling approach that fits their conceptual model.
AB - Ganesh Dash and Justin Paul authored an article titled “CB-SEM vs. PLS-SEM methods for research in social science and technological forecasting” in a special issue of Technological Forecasting and Social Change, co-edited by Justin Paul. Unfortunately, the article’s central conclusion – “CB or PLS or PLSc do not matter” – is misleading and at odds with practically all extant conceptual and empirical research on this subject. This commentary identifies an unsuitable research design to be the major cause of the erroneous conclusion and aims to set the record straight. A Monte Carlo simulation demonstrates that the choice of the approach to structural equation modeling can have a substantial impact on the results and their validity. In general, analysts should choose a structural equation modeling approach that fits their conceptual model.
KW - UT-Hybrid-D
U2 - 10.1016/j.techfore.2023.122665
DO - 10.1016/j.techfore.2023.122665
M3 - Comment/Letter to the editor
SN - 0040-1625
VL - 194
JO - Technological forecasting and social change
JF - Technological forecasting and social change
M1 - 122665
ER -