The complementary roles of eWOM and advertising.

P. de Pelsmacker (Editor), F. Bronner, Robert de Hoog

Research output: Contribution to conference › Paper

Original language	English
Pages	-
Publication status	Published - 26 Jun 2008
Event	7th International Conference on Research in Advertising, ICORIA 2008 - Antwerp, Belgium Duration: 26 Jun 2008 → 28 Jun 2008 Conference number: 7

Conference	7th International Conference on Research in Advertising, ICORIA 2008
Abbreviated title	ICORIA
Country/Territory	Belgium
City	Antwerp
Period	26/06/08 → 28/06/08

Keywords

@conference{0825175335654b47a2d6d2913327db5f,

title = "The complementary roles of eWOM and advertising.",

keywords = "METIS-252805",

author = "{de Pelsmacker}, P. and F. Bronner and {de Hoog}, Robert",

year = "2008",

month = jun,

day = "26",

language = "English",

pages = "--",

note = "7th International Conference on Research in Advertising, ICORIA 2008, ICORIA ; Conference date: 26-06-2008 Through 28-06-2008",

}