The complementary roles of eWOM and advertising.

P. de Pelsmacker (Editor), F. Bronner, Robert de Hoog

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Pages-
    Publication statusPublished - 26 Jun 2008
    Event7th International Conference on Research in Advertising, ICORIA 2008 - Antwerp, Belgium
    Duration: 26 Jun 200828 Jun 2008
    Conference number: 7

    Conference

    Conference7th International Conference on Research in Advertising, ICORIA 2008
    Abbreviated titleICORIA
    CountryBelgium
    CityAntwerp
    Period26/06/0828/06/08

    Keywords

    • METIS-252805

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